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Destination Marketing: A Practical Two-Part Series Supporting Small Business COVID-19 Recovery

COVID-19 has had a major impact on small businesses, especially those within the tourism sector and across Marquette County. Small businesses are needing to adapt quickly to social-distancing requirements through digital marketing strategies to ensure they can still reach customers. Tourism-linked businesses are also finding ways to successfully reach travelers safely as the summer travel season continues with innovative new product offerings, messaging, and the use of digital technology.

As part of its on-going commitment to local small businesses and COVID-19 economic recovery efforts, Eagle Mine is offering a free webinar series for local businesses in Marquette County to learn digital and tourism marketing strategies.


Who: Any businesses in Marquette County

What: Learn how to reach customers during this unprecedented time using practical marketing techniques to sustain your business in this two-part webinar series.

Taught by tourism marketing expert Talia Salem, the principle of The Urban Nomad, and in partnership with the Center for Responsible Travel (CREST), this webinar series will help you revamp your marketing strategy, update your current content to fit today’s travel needs, and claim your online listings to increase your exposure to new customers traveling to the Upper Peninsula.

Part 1: Tourism Marketing in the COVID Age, will take you through digital marketing recommendations, Search Engine Optimization (SEO), and messaging for the COVID traveler looking for nature-based tourism experiences.

Part 2:  Digital Marketing and Third-party Platforms: Reaching Your Audience Where They Are, will offer you insights into how to use platforms like Google, TripAdvisor, and Yelp to effectively reach your audience on the websites they are already using.

Webinar 1

Tourism Marketing in the COVID Age

August 4, 2020 at 12 pm-1pm EDT

Webinar 2

Third-party Platforms: Reaching Your Audience Where They Are

August 11, 2020 at 12 pm-1pm EDT

Can’t make it? Each webinar will be recorded and a link to the recording will be provided via email after each webinar. You will also be given exercises and resources during the series to guide you in marketing your business. Sign up to attend and receive a recording. If you cannot make the times of the webinar, your registration will allow you to receive a recording. 

Technology Information

The webinar is facilitated by GoToWebinar and will be recorded. Once you register for the webinar you will receive a confirmation email with a link to access the webinar. Make sure to log into the webinar using the registration link 15 minutes prior to give you enough time to download the right software for the webinar, which will be provided at the link. Make sure to connect with a computer and a strong internet connection. If you cannot connect via computer, you should download the GoToWebinar mobile app in your app store or dial in via phone at the numbers provided in your registration email.

Learn more: Talia Salem – Destination Marketing Specialist, principle of The Urban Nomad


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